Heart-led FUN, BRIGHT AND JOYFUL
What's it about?
After 10 years of creative work and feeling out of alignment with how I wanted to show up in business, I found myself drawn to the idea of heart-led design. A practice of thoughtful and intentional design led with intuition and trust.
What’s your story? Is your brand’s voice loud and clear or is it getting drowned out in all the online noise? I’m here to tell you that you can have standout designs without neon flashing signs, unless that’s your vibe of course!
Heart-led design is all about being intentional, thoughtful and centred around your core business values. It’s about slowing down and authentically connecting with your dream clients. They want to find you and I’m here to help visually guide them to you.
Can you imagine how well a picture book would go without any illustrations? They complete the story in a way that transcends the written word. Not to get all poetic on you all but illustrations can help bring together not only narratives but products in a way that connects to your audience.
If every book was the same, I think we’d get a bit bored! Good stories are subjective, but at its core, it’s all about the reader and if they connect with the words, the illustrations and how it makes them feel. Even if that feeling is annoyance, cause controversial books sell just as well.
“Liv skilfully created the perfect branding and logo for Murrup Art, carefully detailing the perfect vision. Having never been through this process before, I had no idea how to even articulate what I was after, but through her detailed process Liv was able to perfectly attain my needs. Liv’s friendly manner, professionalism, and dedication to customer satisfaction have earned my trust and loyalty, and I’m incredibly thankful.”
What Jenna Had to Say
I believe creativity helps run the world. It’s the little spark of inspiration or nudge of intuition guiding people through the right business deals, testing the hypotheses of science and writing the next best book. If you’ve got a dream, I’m sure there’s a way to create it.
My creative process
Joyful steps to achievable results
This stage is where we'll work together on outlining your project goals. Taking into consideration your vision, aspirations, branding, tone and timeframe. It's also a great time for a coffee and chat.
Normally this stage will include the following:
- Initial onboarding questions
- Project outline
- File and content collection
There are many emotions that colour and design can convey. This is why selecting the right palette from the beginning is important.
In this stage, I'll create a mood board and colour palette that will visually guide the design process. This is also an excellent checkpoint to ensure we're on the same page stylistically.
In this stage, I'll sketch out each illustration. Now, these will be roughly drawn images and details will most likely be left out.
This is a great way for us to quickly visualise the movement, focal point and angle of the design. Revisions at this point are common.
Once you've approved the design outlines I'll move into the refinement stage. This is where I'll create the full design work using the colour palette and style we've agreed on.
In this proposal, I'll have included revision time to this stage. You'll be sent the designs for approval and feedback.
The final stage and one of the most exciting. Depending on the licensing agreement we've come to you'll receive your files on handover. Commonly they are print or digital-ready files for your convenience.
At this stage, the project will be closed and your work will be made public (if that's how you're sharing it!).